Media and Press Release Masterclass - Raise your profile & increase your influence through media coverage - Virtual event

If you want to boost sales, increase your influence and improve your reputation, the media and social media are very powerful tools.

But front-page coverage does not just happen. Before you even consider contacting journalists to see if they’re interested your expertise and your stories, you need to have laid the groundwork and established a realistic strategy for how to approach them.

This masterclass will demystify the media, enabling you to make the most of the opportunities presented and raise your profile. You will learn how the media operates, the types of stories it covers and how to pitch your ideas.

You will be taken through how to develop a media strategy step by step and discover how to target the most appropriate journalists and publications for your sector, and the importance of embedding social media into all your communications.

The masterclass is highly practical. You will leave with the building blocks in place to create an effective media strategy, ready to raise your profile, increase your influence and improve your reputation within your sector.

This course is aimed at those who would like to increase the coverage their business receives in the local, national and trade media.

Whether you want to promote good news stories about your company and employees, or learn how to interest editors and publications in your scientific achievements, this masterclass will give you the tools to do so.

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