This course is aimed at non-media professionals who have a role to play in generating press releases and positive news stories for the local or trade media. It will be of use to both those with an interest of getting coverage of general good news stories about the company or employees or those who need to get more complex scientific achievements or concepts across in terms the general public can understand.The afternoon session focuses on social media and is aimed at those who want to develop a strategy for using social media as well as those interested in getting more use out of this tool or want to know how to react in case of adverse social media comments.The fee for the All Day Session for CIA Members is £250.00 plus VATThe fee for the All Day Session for Non Members is £290.00 plus VATHalf day sessions are available at £175.00 plus VAT per delegate (please ensure you select the correct session when booking).
Media and Social Media Strategy Programme