Media and Press Release Masterclass - Raise your profile & increase your influence through media coverage - Virtual event - 13 June
Whether you want to promote good news stories about your company and employees, or learn how to interest editors and publications in your scientific achievements, this masterclass will give you the tools to do so.
If you want to boost sales, increase your influence and improve your reputation, the media and social media are very powerful tools. But front-page coverage does not just happen. Before you even consider contacting journalists to see if they’re interested your expertise and your stories, you need to have laid the groundwork and established a realistic strategy for how to approach them. This masterclass will demystify the media, enabling you to make the most of the opportunities presented and raise your profile. You will learn how the media operates, the types of stories it covers and how to pitch your ideas.
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