FULLY BOOKED - Marketing - The Fundamentals

Marketing is an essential management tool in any business operating in any sector. This event will provide an invaluable overview of the fundamentals of marketing, designed to help you deliver focused and effective campaigns. The following topics will be covered in a jargon free style.

• The role of marketing communications in support of your strategic plan
• Market research techniques
• How to develop a value proposition
• Developing a brand strategy
• Segmentation and targeting
• Building an integrated communications plan
• How to write a creative brief
• Linking sales and marketing activities to deliver pipeline opportunities
• Monitoring and control

Agenda/Timings

      9:00am - Registration, Refreshments & Networking (30 mins)

      9:30am - Seminar (1hr 45 mins)

      11:15am - Refreshments & Networking (30 mins)

      11:20am - One-to-one clinics commence 

Cost:

Members of Chemicals Northwest – Free

Non-members of Chemical Northwest - £100 + VAT

Event location