CIA Events
Media and Press Release Masterclass - Raise your profile & increase your influence through media coverage
This event offers a clear, practical introduction to securing stronger media coverage and raising your organisation’s profile. Delivered online by Rough House Media, the Media and Press Release Masterclass explains how the media works, what makes a story newsworthy, and how to pitch ideas that capture journalists’ attention. Participants will learn how to build an effective media strategy, target the right publications, and integrate social media to amplify their message—leaving with the core tools needed to increase influence, improve reputation and secure meaningful coverage across local, national and trade outlets.
